Building on our recent impact work with the likes of Unilever, TCO are proud to have partnered with Ad Net Zero to tackle the C02 emissions caused by the UK Advertising Industry.
The Ad Net Zero initiative, headed by the Advertising Association, ISBA, and the IPA, are committed to achieving net zero carbon emissions by the end of 2030 via the development, production, and media placement of the industry.
The industry’s estimated carbon emissions were close to a million tonnes of CO2 a year, highlighted in a report published from the AA’s Climate Action Working Group and with Credos.
As the storytellers for business, the advertising industry has arguably one of the most important roles to play when it comes to shifting the course we’re on and responding to the climate emergency. At TCO, we take this role very seriously in the work we produce for our clients and the day-to-day journalism we do. Our involvement in the Ad Net Zero initiative underscores our core commitments and will help us monitor and reduce our carbon impacts alongside similar agencies, so we can tell how we’re doing operationally, learn from each other and keep striving to do more.