When we heard that SXSW was bringing its unmistakable energy to London – and to Shoreditch – for the first time, we knew we had to be involved.

TCO has been rooted in Shoreditch for over two decades, working across indie publishing and creative projects that tap into the kind of culture SXSW champions: music, film, ideas, and the people behind them.

That’s why we’re proud to announce that TCO London will deliver film content throughout the festival, while Huck and White Lies will be joining as official media partners, with Huck championing the culture programme and Little White Lies supporting the screen programme. SXSW London is set to reimagine the spirit of the original Austin event for a UK audience, rooted in innovation, experimentation, and underground energy. We couldn’t be more excited to be part of its debut.