Culture is always fast-paced and ever-evolving but in these times of radical change and upheaval, it’s moving at extraordinary speed. At TCOLab, our mission remains the same throughout the crisis and beyond – to help brands adapt to this changing future/futures.
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With lockdown 2.0 in full effect and most of our culture and travel currently restricted, we’ve been thinking a lot about the concept and value of ‘escapism’ here at the Lab. We view escapism less as something that's about pure hedonism or serves as a distraction or departure from reality, but more as a tool to experience new ways of thinking and a window into possible scenarios and futures that might serve our planet and people better.
When we’re faced with hardship, ‘escapism’ can help us shift our perspective, make sense of the world around us and in some cases shape a future we want to see. In this issue, we're celebrating the artists and thinkers who are stretching our imaginations and opening up new worlds and realities for us to explore and reflect upon.
A24’s upcoming The Green Knight film starring Dev Patel is a fresh spin on a classic Arthurian tale and the trailer is the best thing we've seen all month.
From the team behind Broccoli mag, Mushroom People (launching in 2021) will examine “abstract interpretations of what it means to love mushrooms".
Writer Bettina Makalintal explores the aesthetic appeal of blobs in 2020 and how colourful shapes and squiggles can bring us joy in troubled times.
The North Face's Reset Normal initiative is encouraging people everywhere to reset through exploration and has pledged $7M to diversify the outdoors.
In case you missed it, our latest think piece Diaphobia: The Fear of Dialogue explores why we seem more divided than ever before, when the need for collective action – against a global pandemic, climate crisis, gaping wealth discrepancies and systemic racism – is greater than it’s ever been.
Weird Walk zine is self-described as a “journal of wanderings and wonderings” and provides a sideways look at the UK countryside and its more mythical and obscure offerings and history.
70% of people in the UK think that mythology and folklore is a good way to take their minds off the real world, while 43% think that these types of stories can teach us something about everyday life.
From wellness and science to fashion and design, mushrooms 🍄 are certainly having a moment in 2020 – in a piece for The New York Times Mushrooms, The Last Survivors, writer Ligaya Mishan explores the rising interest in fungi in the West and how they have confounded humans since ancient times.
"They are a reminder of our tenuous place in an uncertain world... in which we are not the masters or even stewards of nature but simply part of it.”
The nature of fantasy is it that it tells us what we want and need to happen.