With 43% of senior employees in the UK believing their company has been guilty of greenwashing (2021/22 Advanced Trends Report) and two-thirds of consumers believing companies are doing mediocre or worse at keeping their climate commitments (2022 Edelman Trust Barometer), our event will explore what it means to be a true pioneer of marketing in an unsustainable world.
Why do we want to move beyond greenwashing?
There are so many problems with greenwashing, but one that doesn’t get much attention is - it makes us focus on all the things we’re not doing! At TCO, we want to get beyond it: spotlight the actions we are inspired by. And we’re not talking about solutions necessarily, but better questions that help us make the shift to showing we honestly believe real change is possible.
At the event you'll have the opportunity to learn from a panel of experts who are radically rethinking the relationship between business and sustainability, and to connect with other like-minded individuals who are passionate about creating a more sustainable future.
The panel will be moderated by Dr Anna Sulan Masing, co-founder of the public research platform Sourced, which investigates global food and drink systems.
We’ll also hear from Josh Jones, Editor of Sandwich Magazine. 9:30 - 12:00, 25th April 23, London – get tickets here!
Book now and get 60% off using this code: Sandwich60
If you missed the previous panel event on the Future of Community, check it out.