Netflix commissions TCO for Awards Campaign

Maggie Gyllenhall’s directorial debut, The Lost Daughter, which she adapted from the 2006 novel by Elena Ferrante, has been garnering critics’ plaudits and major awards including Winner of the best screenplay at the Venice Film Festival. A psychologically gripping and multi-layered exploration of motherhood and creative freedom, the film is shaped around a phenomenal central performance by Olivia Colman as an emotionally fractured academic, with stellar supporting turns from Jessie Buckley, Dakota Johnson, Ed Harris and Peter Sarsgaard.

With a brief from Netflix to make a one-of-a-kind, high-concept companion for the film, we created a beautiful and innovatively-designed ‘split’ booklet that peels back the layers of the The Lost Daughter, and gives the reader a glimpse into the mind of Leda, the character played by Colman.  We commissioned acclaimed visual artist Yelena Yemchuk to provide startlingly memorable collages, as well as three powerful essays (including one on motherhood by PEN/Faulkner finalist Rufi Thorpe) addressing the film’s major themes. The booklet serves to enhance the film's playful intellectual and emotional credo, and position it as a key contender in the 2022 awards race.

The booklet has been distributed at critics’ screenings and on the January 14 edition of Variety. We also worked with LA digital agency Real Pie to create a digital version replicating the booklet and featuring the soundtrack and key scenes. View it here.

The Lost Daughter is available to view on Netflix now.

Gyllenhaal has thrown down a gauntlet to filmmakers and producers, to the movie industry at large, and to the future of the art.

The New Yorker
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