Adweek's Creative 100: TCO’s Niall Flynn and Andrea Kurland

Chronicling counterculture: The jewel in the crown of media company and creative agency TCO London may be its youth culture publication, Huck.

The magazine started in 2006 with a focus on the skate and surf scenes, but later widened its scope to what it calls “radical culture” and “stories on the fringes.” Huck consistently presents an alternative view to current events, politics and the arts—from exploring subcultures around the world such as South Africa’s skater girls, to deep dives on underreported issues including immigration raids in the U.K., Palestine’s mental health crisis and a Muslim student resistance movement in India.

Kurland was part of the founding team and became Huck’s editor in chief in 2010, later expanding her job to TCO’s creative director in 2021. She is also a photographer, film producer and director. Flynn joined Huck in 2017 as a social producer and became editor in 2020.

Recent work: Huck’s latest issue features an interview with Japanese American singer-songwriter Mitski, as well as stories about the dissolution of a small mining town in Pennsylvania, free runners in Gaza and Kyiv’s youth-led underground resistance during the war in Ukraine. In their roles on TCO’s agency projects, the pair have also collaborated with brands such as EA Sports, adidas, Reebok, Vans and Fireball Whisky.

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