In GORE-TEX® Brand’s first-ever social collaborator lifestyle campaign, we curated a global cast of artists, athletes, movers and makers to push GORE-TEX® Products to their limits in unexpected ways.

In five self-shot social films, each creator pushes performance and creativity in their own ways. Japan’s gold-medalist in breaking, Ami Yuasa, stress tests GORE-TEX® Gear’s through explosive movement against a striking backdrop; Munich-based sneaker artist NaNa pushes footwear’s material integrity; parkour athlete Toby Segar explores the boundaries of movement in urban and natural environments; London-based designer Jaimus Tailor transforms retired GORE-TEX® Gear into new forms; and experimental music producer Nikki Nair ventures outdoors to shape sound through environment. 

Captured in their own worlds, Open Source reframes GORE-TEX® Gear not just as protection, but as an enabler of culture, creativity and boundary-pushing exploration.

Check out the first post in the series here: https://www.instagram.com/p/DUQyLwrDBo5/