Logi

DEFY LOGIC

Defy Logic
Branded Content
Brand Campaign
TV Commercial
Social
Film
Talent
Brand

To bring the brand's social impact credentials to life for a new global audience, we leveraged our global editorial and creative network to find and tell the stories of people who are using technology to change the world -  Education activist Melz Owusu, the PhD student who started the Free Black University to diversify education; teenage climate activists Amy and Ella Meek who started Kids Against Plastic: Noemi Schipfer and Takami Nakamotol, the artists behind NONOTAK, who create immersive sonic and visual installations; and Berlin based visual effects artist ZEITGUISED, who moulds reality into forms that are impossible to ignore.

The Results
4
Original films
FULL
Talent search
4
Remote hoots across Europe
ALL
Product photography
Assets
Used in TV commercial

The groundbreaking content campaign included remote shoots to deliver premium documentary films, lifestyle and product photography, as well as the brands first Super Bowl commercial featuring GRAMMY-award winning rapper and songwriter Lil Nas X.

The groundbreaking content campaign included remote shoots to deliver premium documentary films, lifestyle and product photography, as well as the brands first Super Bowl commercial featuring GRAMMY-award winning rapper and songwriter Lil Nas X.

Episode 1: Melz Owusu is Diversifying Education

Only ⅕ of UK universities have committed to restructuring their curriculums to be more inclusive. It’s no wonder Melz Owusu always struggled to identify with the history information being taught. To change that, the PhD student started the Free Black University to diversify education and redistribute knowledge. Because education should be the most freeing and liberating experience ever.

Episode 1: Melz Owusu is Diversifying Education

Only ⅕ of UK universities have committed to restructuring their curriculums to be more inclusive. It’s no wonder Melz Owusu always struggled to identify with the history information being taught. To change that, the PhD student started the Free Black University to diversify education and redistribute knowledge. Because education should be the most freeing and liberating experience ever.

Episode 2: Amy & Ella are Kids Against Plastic

From plastic bottles to cigarette butts, plastic pollution is one of Earth’s biggest problems. The plastic items we use and throw away will be around on the planet forever. When Amy & Ella Meek learned about this problem, they didn’t get overwhelmed. In fact, they’ve founded Kids Against Plastic, spoke at TEDx, developed an app to track how much plastic they’ve picked up and leveraged social media and their podcast to rally their generation to the cause.

Episode 2: Amy & Ella are Kids Against Plastic

From plastic bottles to cigarette butts, plastic pollution is one of Earth’s biggest problems. The plastic items we use and throw away will be around on the planet forever. When Amy & Ella Meek learned about this problem, they didn’t get overwhelmed. In fact, they’ve founded Kids Against Plastic, spoke at TEDx, developed an app to track how much plastic they’ve picked up and leveraged social media and their podcast to rally their generation to the cause.

Episode 3: NONOTAK Creates Visual Poetry

NONOTAK studio tells stories and creates immersive experiences with light, sound, and space. A collaboration between illustrator Noemi Schipfer and architect/musician Takami Nakamoto, NONOTAK blurs the boundaries that exist in the middle of reality and the virtual world with their mesmerizing sonic and visual installations.

Episode 3: NONOTAK Creates Visual Poetry

NONOTAK studio tells stories and creates immersive experiences with light, sound, and space. A collaboration between illustrator Noemi Schipfer and architect/musician Takami Nakamoto, NONOTAK blurs the boundaries that exist in the middle of reality and the virtual world with their mesmerizing sonic and visual installations.

Episode 4: ZEITGUISED Makes Exquisite Realities

As the founder and creative force behind ZEITGUISED STUDIO, Henrik Mauler leads an international team of artists, filmmakers, and coders as they mold reality to its most stunning, surprising, and mind-bending forms. The Berlin-based studio works in fields of sculpture, architecture, fashion, and film – creating groundbreaking work that’s difficult to categorize, and impossible to ignore.

Episode 4: ZEITGUISED Makes Exquisite Realities

As the founder and creative force behind ZEITGUISED STUDIO, Henrik Mauler leads an international team of artists, filmmakers, and coders as they mold reality to its most stunning, surprising, and mind-bending forms. The Berlin-based studio works in fields of sculpture, architecture, fashion, and film – creating groundbreaking work that’s difficult to categorize, and impossible to ignore.

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DEFY LOGIC celebrates people pursuing their passions and breaking new ground. By spotlighting the stories of these extraordinary individuals, and on such a major stage, Logi hopes to support new generations of creators, artists and activists ready to do amazing things that defy logic.

Heidi Arkinstall
/
Chief marketing officer
Request Report