Reebok

Nano Adventure

Nano Adventure
Branded Content
Brand Campaign
Partnership
Social
Film
Journalism
Talent
Brand

The ‘Nano Adventures’ campaign, produced by Huck and TCO London, shares the stories of runner, cyclist and fashion buyer Lewis Bloyce, and yoga teacher Rachel Walsh – two young people who found solace in nature during the height of lockdown. Each character’s story explores the joy that comes with seeking out adventures in local natural spaces, an ethos that serves as a key part of the Nano X1 Adventure’s identity.

The Results
19
K
Page reads
3
MINS
Average article dwell time
14
M
Impressions
1
M
Video views
No items found.

Moving your body has such a positive impact on your physical, mental and emotional health. The Nano X1 Adventure is the perfect shoe to help you get outdoors and keep moving.

Lucy Denver
/
Head of Brand Communications

There are some projects you just know are going to be outstanding from the start, and this has been one of them. Regardless of where you live, city or countryside, there are adventures right on your doorstep.

Lucy Denver
/
Head of Brand Communications

The campaign was activated across Reebok’s global channels, as well as through a Huck editorial media partnership in the UK. Alongside a three-minute film produced by TCO London, the campaign is supported by six ‘nanofilms’ - unique, self-contained stories, that total at 15 seconds each, designed to play on the notion of short attention spans in the digital age.

Due to the success of the campaign the Huck partnerships went onto the the global campaign assets.

The campaign was activated across Reebok’s global channels, as well as through a Huck editorial media partnership in the UK. Alongside a three-minute film produced by TCO London, the campaign is supported by six ‘nanofilms’ - unique, self-contained stories, that total at 15 seconds each, designed to play on the notion of short attention spans in the digital age.

Due to the success of the campaign the Huck partnerships went onto the the global campaign assets.

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