GORE-TEX
GORE-TEX: Going Further, Together
GORE-TEX’s AW23 campaign, the first with new global creative agency TCO London, highlights the brand’s continued commitment to innovation and responsible performance by showcasing the durability of new GORE-TEX products with ePE membrane.
TCO London developed the campaign to champion the human story behind the brand by highlighting people and their stories that celebrate the GORE-TEX Brand promise of ‘Going Further, Together’.
Spearheaded by a 60-second film (above) directed by Arthur Couveat and produced by TCO, the campaign captures the brand’s essence through inspiring documentary-style visuals that range from bustling London streets to wild Icelandic landscapes. Photography by Pim Rinkes.
Spearheaded by a 60-second film (above) directed by Arthur Couveat and produced by TCO, the campaign captures the brand’s essence through inspiring documentary-style visuals that range from bustling London streets to wild Icelandic landscapes. Photography by Pim Rinkes.
Casting was a key part of the creative process. Using real people rather than models, TCO found nine individuals from across Europe who truly embodied the GORE-TEX spirit and had an authentic connection to the outdoors. The goal was to capture their breadth of diversity, gender, age and backgrounds, highlighting the community that trusts in GORE-TEX for weather protection in a variety of situations.
Casting was a key part of the creative process. Using real people rather than models, TCO found nine individuals from across Europe who truly embodied the GORE-TEX spirit and had an authentic connection to the outdoors. The goal was to capture their breadth of diversity, gender, age and backgrounds, highlighting the community that trusts in GORE-TEX for weather protection in a variety of situations.
Unit 2H, Zetland House,
109-123 Clifton Street,
London, EC2A 4LD
hello@tcolondon.com
+44 (0)20 8124 6400
Newsletter sign up
TCO Sustainability
Job opportunities
twitter
Instagram
©TCO London 2023
Privacy Policy