GORE-TEX

The GORE-TEX Brand: Breaking Trails

Branded Content
Brand Campaign
Film
Social
Talent
Insight

Breaking Trails is a global brand platform and video series that follows pairs of inspiring individuals as they forge paths and form connections in the outdoors. Each episode sees two remarkable life journeys intersect on a physical trail, where an intrepid duo learn from each other’s experiences and find common ground despite their differences.

The Results

EPISODE 1 - THE BLIND ASCENT

Record-breaking blind climber Jesse Dufton and world-class mountaineer Tamara Lunger embark on an Ice Climb, ascending Norway’s iconic Gausta Falls, building trust and security with every step.

EPISODE 1 - THE BLIND ASCENT

Record-breaking blind climber Jesse Dufton and world-class mountaineer Tamara Lunger embark on an Ice Climb, ascending Norway’s iconic Gausta Falls, building trust and security with every step.

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We are really proud of this series which we believe encapsulates The GORE-TEX brand mission of Going Further, Together, challenging preconceptions to redefine what the outdoors is and who it’s for. It was brilliant to work with TCO London to bring this vision to life.

Marc Bock
/
Global Content Leader

EPISODE 2 - CHINA’S HIDDEN PATHS

Champion runner Yao Miao and conservationist Ranger Li’s love of the outdoors becomes a point of connection on a hike and trail run through Wanglang Park, Sichuan, as well as an opportunity to learn from one another.

EPISODE 2 - CHINA’S HIDDEN PATHS

Champion runner Yao Miao and conservationist Ranger Li’s love of the outdoors becomes a point of connection on a hike and trail run through Wanglang Park, Sichuan, as well as an opportunity to learn from one another.

EPISODE 3 - LESSONS FROM THE LAND 

Ski mountaineer Adam Campbell and pro snowboarder Sandy Ward share their stories of transformation and reflect on their experiences side-by-side whilst in the Pemberton backcountry, Canada.

EPISODE 3 - LESSONS FROM THE LAND 

Ski mountaineer Adam Campbell and pro snowboarder Sandy Ward share their stories of transformation and reflect on their experiences side-by-side whilst in the Pemberton backcountry, Canada.

BREAKING TRAILS - COMMUNITY FUND

As part of the GORE-TEX Breaking Trails series and the brand’s commitment to the outdoors, the GORE-TEX brand has chosen to help organisations and communities close to the hearts of each of the talent.

BREAKING TRAILS - COMMUNITY FUND

As part of the GORE-TEX Breaking Trails series and the brand’s commitment to the outdoors, the GORE-TEX brand has chosen to help organisations and communities close to the hearts of each of the talent.

EPISODE 4 - LOVE AND LEGACY

Pro ultramarathon runner Aum Gandhi and Josh Mock, co-founder of We Run Uptown, set out on an eye-opening run from New Jersey’s Palisades Interstate Park to the northern tip of Manhattan Island, New York. As leafy trails turn to concrete streets, they reflect on their personal journeys as first-generation immigrants, and the inner strength that comes from putting one foot in front of the other.

EPISODE 4 - LOVE AND LEGACY

Pro ultramarathon runner Aum Gandhi and Josh Mock, co-founder of We Run Uptown, set out on an eye-opening run from New Jersey’s Palisades Interstate Park to the northern tip of Manhattan Island, New York. As leafy trails turn to concrete streets, they reflect on their personal journeys as first-generation immigrants, and the inner strength that comes from putting one foot in front of the other.

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