Vista

99 Days of Design

99 Days of Design
Branded Content
Brand Campaign
Partnership
Social
Film
Journalism
Talent

Britain’s high streets lost more than 17,500 stores during lockdown. In a gorilla OOH campaign we delivered a street art project by taking over empty storefronts across the UK and offering a glimpse into a re-imagined future where everyday businesses are supercharged by design to show the potential of the highstreet for small businesses.

99daysofdesign is a global campaign championing the power of design to revive small businesses as they emerge from lockdown, to demonstrate how 99designs by Vista partners with small businesses to help them thrive. TCO worked with 99Designs by Vista as lead creative, production and editorial partner in this expansive project aimed at the UK’s creative tastemakers.

The Results
10
M
Reach
19
M
Impressions
3
M
Video views
40
K
Reads
10
%
Brand uplift

Huck By Design

Stories of Revival in a Time of Change

Huck’s ‘By Design’ editorial partnership gave £140,000 of grants and a design makeover to 10 UK small businesses in need of support. Through a documentary series, we told their stories of resilience while exploring how good design can support their goals. See more stories on huck.

Huck By Design

Stories of Revival in a Time of Change

Huck’s ‘By Design’ editorial partnership gave £140,000 of grants and a design makeover to 10 UK small businesses in need of support. Through a documentary series, we told their stories of resilience while exploring how good design can support their goals. See more stories on huck.

Little White Lies Sixties

A Decade of Film Art Reimagined

Little White Lies ‘Sixties’ Partnership connected the great design of the past with the artistic trends of today through original design commissions, video essays and an event rooted in 60’s culture. See more on Little White Lies.

Little White Lies Sixties

A Decade of Film Art Reimagined

Little White Lies ‘Sixties’ Partnership connected the great design of the past with the artistic trends of today through original design commissions, video essays and an event rooted in 60’s culture. See more on Little White Lies.

Business Reimagined

The street-art project reimagining indie businesses

In a gorilla OOH campaign we launched a street art project in empty storefronts across the UK, offering a glimpse into a re-imagined future where everyday businesses are supercharged by design to show the potential of the highstreet. More details about this on our blog.

Business Reimagined

The street-art project reimagining indie businesses

In a gorilla OOH campaign we launched a street art project in empty storefronts across the UK, offering a glimpse into a re-imagined future where everyday businesses are supercharged by design to show the potential of the highstreet. More details about this on our blog.

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The 99daysofdesign project at Vista was rooted in amazing partnerships with some of the most inspiring and unique small businesses helping make great design accessible to all. TCO was such an incredible partner in helping find these amazing businesses and bringing their story to life in such meaningful ways. We were lucky to have a partner that truly cared as much as TCO.

Ricky Engelberg
/
CMO, Vista

As we emerge from lockdown, we’re seeing an increased preference to shop small and support their local businesses. Through great design and innovation, small businesses can capitalise on this change in consumer behaviour and stand out on the high street. In partnering with TCO London, we want to inspire small businesses to think big and reimagine what their future could look like.

Emily Shirley
/
General Manager, Vistaprint UK and Ireland
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