Reebok

Collectivity

Collectivity
Branded Content
Brand Campaign
Partnership
Social
Film
Talent
Brand

​​Reebok wanted to celebrate young changemakers whose actions have the potential to spark and inspire people to replicate their efforts in other communities. They want to use the brand as a platform to support groups by providing access to expertise and equipment, to supercharge their growth – making a long-term mark on their community in the process.

The Results
1
2min hero film + promo
4
expert sessions with the collective
5
editorial Huck features
20
lifestyle stills
100
%
original content
4
X
co-created ‘how to’ social assets from 5x photo shoots

TCO created Collectivity, a hybrid brand campaign and Huck partnership that followed the 2Step Collective running club as they attempt to ‘remix’ running in their hometown of Liverpool and make it truly inclusive. Through the partnership we connect the club with like-minded contemporaries and Reebok talent from the worlds of fitness, nutrition, and mental health, using coaching and mentoring sessions to create a social series of advice for like minded communities.

TCO created Collectivity, a hybrid brand campaign and Huck partnership that followed the 2Step Collective running club as they attempt to ‘remix’ running in their hometown of Liverpool and make it truly inclusive. Through the partnership we connect the club with like-minded contemporaries and Reebok talent from the worlds of fitness, nutrition, and mental health, using coaching and mentoring sessions to create a social series of advice for like minded communities.

Articles ran on Huck following 2Step’s work with personal trainer Tyrone Brennand, revolutionary nutritionist Laura Tilt, and writer and therapist Zoë Aston.

Read the articles on Huck here.

Articles ran on Huck following 2Step’s work with personal trainer Tyrone Brennand, revolutionary nutritionist Laura Tilt, and writer and therapist Zoë Aston.

Read the articles on Huck here.

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We are so proud of this piece of work and everyone involved. Proving over and over that brand work can have real purpose as well as delivering business results. Oh - and it can be FUN, too!

Lucy Denver
/
Head of Brand Communications

The partnership culminated in a hero film celebrating 2Steppers progress and looking to the future as they continue their mission.

The partnership culminated in a hero film celebrating 2Steppers progress and looking to the future as they continue their mission.

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