WeTransfer
WeTransfer: Ideas Report
WeTransfer wanted to spark a new kind of conversation around creativity. With 75% of their 42 million monthly users identifying as creatives, WeTransfer is uniquely positioned to understand both the creative process and the value of great ideas.We created The Ideas Report, an international survey into creativity, featuring unexpected experts in creativity. To present the findings in an entirely original way, we created a set of ambitious all-human infographics without any digital effects.
The report focused on the source of creativity, and built on responses from over 10,000 creatives in 143 countries. To help creatives better understand how creativity and the brain works, we consulted experts, including Maryanne Wolf (Tufts University cognitive scientist), Pam Mueller (RAND researcher and Princeton-trained social psychologist), Lu Chen (Stanford University neuroscientist) and Dr Catherine Loveday (cognitive neuroscience lecturer at the University of Westminster).
The report focused on the source of creativity, and built on responses from over 10,000 creatives in 143 countries. To help creatives better understand how creativity and the brain works, we consulted experts, including Maryanne Wolf (Tufts University cognitive scientist), Pam Mueller (RAND researcher and Princeton-trained social psychologist), Lu Chen (Stanford University neuroscientist) and Dr Catherine Loveday (cognitive neuroscience lecturer at the University of Westminster).
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