TCO
Beyond Brand Purpose
Our report is an essential read, detailing how in identifying a core brand purpose and reason to believe, brands and companies at large can make strategic decisions that align with their values and still effect positive change.
We were fortunate to interview some leading brands within this space for our report, to assess the real challenges that lie ahead in 2019 and beyond, and also to offer learnings and strategic recommendations. The report features original opinions from Oatly, The Body Shop, Patagonia, Levi’s, IHG, Ben & Jerry’s and Finisterre.
Brand Activism at Cannes Lions Festival of Creativity
Hosted by former Head of Insight Helen Job, the panel explored how brands should be using their force for good with Jessie Macneil-Brown Head of Brand Activism at The Body Shop, Pascal van Ham Head of Marketing at Tony's Chocolonely, and Dorothy Shaver, Global Sustainability Lead at Knorr Unilever.
Brand Activism at Cannes Lions Festival of Creativity
Hosted by former Head of Insight Helen Job, the panel explored how brands should be using their force for good with Jessie Macneil-Brown Head of Brand Activism at The Body Shop, Pascal van Ham Head of Marketing at Tony's Chocolonely, and Dorothy Shaver, Global Sustainability Lead at Knorr Unilever.
London Event
The report was brought to life at an event series launched in London, attended by 60 marketers, and with a panel featuring Ed Shepherd, Ben & Jerry's Head of Activism; Jessie Macneil-Brown, Body Shop’s Head of Global Activism; Rhodri Evans, Levi’s European Brand Engagement Manager; and Tom Kay, founder of sustainable surf brand Finisterre.
London Event
The report was brought to life at an event series launched in London, attended by 60 marketers, and with a panel featuring Ed Shepherd, Ben & Jerry's Head of Activism; Jessie Macneil-Brown, Body Shop’s Head of Global Activism; Rhodri Evans, Levi’s European Brand Engagement Manager; and Tom Kay, founder of sustainable surf brand Finisterre.
NYC Event
We had the pleasure of sharing our report and event series at The Hoxton Williamsburg, NYC and was joined by brilliant line up of panelists from S’well, Ab InBev and WeCompany. Our panellists discussed how brands can embrace activism in different ways from looking at issues that are close to home to galvanising industries to do better together.
NYC Event
We had the pleasure of sharing our report and event series at The Hoxton Williamsburg, NYC and was joined by brilliant line up of panelists from S’well, Ab InBev and WeCompany. Our panellists discussed how brands can embrace activism in different ways from looking at issues that are close to home to galvanising industries to do better together.
Amsterdam Event
Helen presented new and exclusive insights from the report and was joined at The Hoxton, Amsterdam by brilliant line up of panelists from Lisa Hogg (Toms), Edson Sabajo (Patta), Pascal Van Ham (Tony's Chocolonely) and Sophie Schop (G-Star Raw).
Amsterdam Event
Helen presented new and exclusive insights from the report and was joined at The Hoxton, Amsterdam by brilliant line up of panelists from Lisa Hogg (Toms), Edson Sabajo (Patta), Pascal Van Ham (Tony's Chocolonely) and Sophie Schop (G-Star Raw).
Our report leverages Huck’s editorial expertise in finding original and inspiring stories around environmental activism over the past decade. Day in, day out, we work within culture and activism, exploring social justice and gender equality, providing powerful insights for audiences who care deeply about these issues, who have strong ethical values but have lost faith in the political system to make relevant change.
Visit Huck on Activism, you can also request a copy of the report.
Our report leverages Huck’s editorial expertise in finding original and inspiring stories around environmental activism over the past decade. Day in, day out, we work within culture and activism, exploring social justice and gender equality, providing powerful insights for audiences who care deeply about these issues, who have strong ethical values but have lost faith in the political system to make relevant change.
Visit Huck on Activism, you can also request a copy of the report.
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