Vans

Vans: Off The Wall

Off The Wall
Brand Campaign
Branded Content
Comms
Editorial
Film
Social
TV Commercial
Talent

Vans wanted to extend the breadth and comprehension of the Vans ‘Off The Wall’ mindset to a tastemaker audience across Europe.

In partnership with Vans, Huck explored the outer-limits of creative expression, sharing inspiration from true pioneers – artists, skateboarders, DIY communities – who aren't afraid to go against the current. Our ground-breaking European partnership spread across four seasons, celebrating creative expression from across the worlds of art, sport, music and photography.

The Results
20
M
million Unique Reach from 38 Million impressions
5
M
million Video Views with 38% completion rate
4
original Huck documentaries with 12 articles and events
285
K+
reads with a 3 minute average read time
220
K
engagements
12
%
brand uplift

Season One

Reclaim The Space: Skateboarding and community building

Reclaim The Space examines the impact of skateboarding across various communities. Through documentary films and original reportage, Huck explores how skate culture can bring people together, and even make our cities safer in the process. Read the full story here.

Season One

Reclaim The Space: Skateboarding and community building

Reclaim The Space examines the impact of skateboarding across various communities. Through documentary films and original reportage, Huck explores how skate culture can bring people together, and even make our cities safer in the process. Read the full story here.

Season Two

Vision Walks: Street photography now

We step behind the lenses of the most exciting and distinctive photographers working today. The project sees us platform the work of four artists from across fashion, skate and photojournalism, asking each to share their vision of contemporary urban life. Read the full story here.

Season Two

Vision Walks: Street photography now

We step behind the lenses of the most exciting and distinctive photographers working today. The project sees us platform the work of four artists from across fashion, skate and photojournalism, asking each to share their vision of contemporary urban life. Read the full story here.

Season Three

Changing The Game: Women in sport

In Changing The Game, we’re looking beyond skateboarding: exploring the wider world of sport, and the incredible women who are transforming it. Read the full story here.

Season Three

Changing The Game: Women in sport

In Changing The Game, we’re looking beyond skateboarding: exploring the wider world of sport, and the incredible women who are transforming it. Read the full story here.

Season Four

Built By Hand: A celebration of the DIY trailblazers

A celebration of the DIY trailblazers who are rejecting mainstream culture. Read the full story here.

Season Four

Built By Hand: A celebration of the DIY trailblazers

A celebration of the DIY trailblazers who are rejecting mainstream culture. Read the full story here.

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We are stoked to be working with Huck as they share the same passion for storytelling with people and projects that showcase creativity. They are the perfect partner to showcase and extend our brand message ‘OFF THE WALL’.

Simon Charlesworth
/
Brand Marketing Director EMEA, Vans

Visit Huck's Partnership Hub to read all of the Vans Off The Wall case studies in full.

Visit Huck's Partnership Hub to read all of the Vans Off The Wall case studies in full.

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