The North Face
The North Face: Never Fear the Forecast
TCO brings The North Face’s campaign Never Fear the Forecast to life with a social-first execution that contrasts everyday moments with extreme weather conditions.
Building on The North Face’s global Never Fear the Forecast campaign, TCO developed and produced a social-first content series to amplify the outdoor clothing brand’s promise of dependable protection – wherever you are, whatever the weather.
Building on The North Face’s global Never Fear the Forecast campaign, TCO developed and produced a social-first content series to amplify the outdoor clothing brand’s promise of dependable protection – wherever you are, whatever the weather.
Shot in a single day across East London, the campaign stages four playful, visually striking vignettes in which every day activities unfold with complete calm amid chaotic conditions. They feature chess players taking their time to place their next move as a snow storm swirls around them; someone waiting for a bus in torrential rain oblivious to the bus shelter behind; a newspaper being casually read in gale-force winds and two friends reclining on a deck chair in the middle of a downpour.
Shot in a single day across East London, the campaign stages four playful, visually striking vignettes in which every day activities unfold with complete calm amid chaotic conditions. They feature chess players taking their time to place their next move as a snow storm swirls around them; someone waiting for a bus in torrential rain oblivious to the bus shelter behind; a newspaper being casually read in gale-force winds and two friends reclining on a deck chair in the middle of a downpour.
By contrasting ordinary behaviour with extraordinary forecasts, the campaign turns the campaign line into a living narrative specifically designed for social feeds, product pages and paid media. Directed and art-directed by TCO’s in-house creative team, and captured by filmmaker Dom Lake and photographer Jack Kenyon, the campaign anchors the launch of The North Face’s 2025 Winter collection.
By contrasting ordinary behaviour with extraordinary forecasts, the campaign turns the campaign line into a living narrative specifically designed for social feeds, product pages and paid media. Directed and art-directed by TCO’s in-house creative team, and captured by filmmaker Dom Lake and photographer Jack Kenyon, the campaign anchors the launch of The North Face’s 2025 Winter collection.
Unit 2H, Zetland House,
109-123 Clifton Street,
London, EC2A 4LD
hello@tcolondon.com
©TCO London 2023
Newsletter sign up
TCO Sustainability
Job Opportunities
Twitter
Instagram