GORE-TEX
Global Campaign 2025: ‘Breathe Deep’
TCO London developed the insight, messaging, and creative for the global launch of Next-Gen GORE-TEX Pro—gear so reliable you forget it’s there.
The campaign captures the mindset of athletes and professionals who aren’t thinking about their jacket, they’re thinking about their next move, their next summit, their next triumph.
The campaign captures the mindset of athletes and professionals who aren’t thinking about their jacket, they’re thinking about their next move, their next summit, their next triumph.
To prove the product’s performance, we took the shoot to Chamonix, capturing the story at 3,800 metres where the gear could be tested in its natural element. From strategy and positioning to creative and production, TCO led the campaign end to end. The work now lives across the GORE-TEX Brand’s website and social channels, inspiring a global audience to push further.
To prove the product’s performance, we took the shoot to Chamonix, capturing the story at 3,800 metres where the gear could be tested in its natural element. From strategy and positioning to creative and production, TCO led the campaign end to end. The work now lives across the GORE-TEX Brand’s website and social channels, inspiring a global audience to push further.
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