TCO
Sandwich Magazine: Issue #1 The BLT
The condiments industry hasn’t had a shake up in a while, so when Sir Kensington’s entered the market they wanted to do everything they could to disrupt it with style. For too long we’ve accepted bland sauces on our shelves and equally bland communications to accompany them.
Sir Kensington’s didn’t want to stand for that. They wanted to cut through the supermarket clutter and build a brand platform that people could personally connect with for life, not just for dinner.
We took an often overlooked, but universally beloved culinary creation, the sandwich, and produced an entire content strategy around its significance in culture.
We took an often overlooked, but universally beloved culinary creation, the sandwich, and produced an entire content strategy around its significance in culture.
The collaboration takes inspiration from Huck’s cutting-edge journalism and Little White Lies’ love of craft, to replace conventional ‘foodie’ content with unexpected narratives that challenge the mundane and champions Sir Kensington’s ethos of celebrating food as a connector.
The collaboration takes inspiration from Huck’s cutting-edge journalism and Little White Lies’ love of craft, to replace conventional ‘foodie’ content with unexpected narratives that challenge the mundane and champions Sir Kensington’s ethos of celebrating food as a connector.
Gold Winner, International Content Marketing Awards.
Gold Winner, The Society of Publication Designers New York.
Pick up your copy today, buy now.
Gold Winner, International Content Marketing Awards.
Gold Winner, The Society of Publication Designers New York.
Pick up your copy today, buy now.
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