Printworks

Printworks: Yellow Jackets S3

Yellow Jackets S3
Print
Branded Content
Brand
Books
Editorial

Centring on the acclaimed third season of Yellowjackets, this in-world inspired booklet was commissioned by Paramount+ for inclusion in Emmy magazine and for wider for-your-consideration activations. 

We created a 90s survival guide-inspired booklet which was laden with easter eggs including maps and recipes taken directly from the show's characters. 

Articles and interviews were commissioned covering all the core categories, including Acting, Score, Costume, Production Design, Writing and Direction.

The Results

This FYC booklet set out to mimic a 90s wilderness guide but with a Yellowjackets personality. We did this through a minimalist page layout, the choice of brand typefaces, color and punk-like cut out imagery, used to illustrate the sinister side of the show.

This FYC booklet set out to mimic a 90s wilderness guide but with a Yellowjackets personality. We did this through a minimalist page layout, the choice of brand typefaces, color and punk-like cut out imagery, used to illustrate the sinister side of the show.

An extra insert — a Queen of Hearts card — is loosely attached, for the reader to happen upon. This card has significant meaning in the show. We also used it as a vehicle to push the reader to the online hub.

An extra insert — a Queen of Hearts card — is loosely attached, for the reader to happen upon. This card has significant meaning in the show. We also used it as a vehicle to push the reader to the online hub.

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