Disaronno
Disaronno: La Dolce Vita
Launched as part of the brand's 500 year anniversary, our ‘La Dolce Vita’ partnership explores the enduring influence of Italian cinema, style and craftsmanship. Through beautiful illustration, immersive storytelling and screenings, the partnership explores how the golden era of Italian cinema continues to inspire artists and filmmakers of today.
A dedicated partnership hub played host to original editorial content and hand-drawn illustrations inspired by the featured films and the timeless spirit and unmistakable aesthetic of Italian cinema. Stories were activated through Little White Lies social channels and podcast as well as a limited edition print zine.
A dedicated partnership hub played host to original editorial content and hand-drawn illustrations inspired by the featured films and the timeless spirit and unmistakable aesthetic of Italian cinema. Stories were activated through Little White Lies social channels and podcast as well as a limited edition print zine.
The historic Art Deco-style Regent Street Cinema in Central London played host to specially curated screenings of Michelangelo Antonioni’s La Notte, and Paolo Sorrentino’s The Great Beauty (2013). Guests stepped into a reimagined Disaronno-themed cinema, enjoying a slice of Italian aperitivo culture, and a variety of Disaronno cocktails.
The historic Art Deco-style Regent Street Cinema in Central London played host to specially curated screenings of Michelangelo Antonioni’s La Notte, and Paolo Sorrentino’s The Great Beauty (2013). Guests stepped into a reimagined Disaronno-themed cinema, enjoying a slice of Italian aperitivo culture, and a variety of Disaronno cocktails.
An in depth video essay ‘A Life Lived Beautifully’ explores how Italian screen legend Marcello Mastroianni became an enduring symbol of “la dolce vita”— an actor who, over the course of his glittering film career, always seemed to epitomize the notion of a life lived beautifully.
An in depth video essay ‘A Life Lived Beautifully’ explores how Italian screen legend Marcello Mastroianni became an enduring symbol of “la dolce vita”— an actor who, over the course of his glittering film career, always seemed to epitomize the notion of a life lived beautifully.
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