With a limited time-scale, we started crafting design concepts that would fulfil the brief but also be achievable in terms of time and production; and importantly didn’t create any spoilers to Johnson’s whodunnit. The design relied on the golden ratio, a key motif from the film which we then transposed to the layouts and the cover visuals. We used the key art campaign as a starting point but then elevated it to create a crafted booklet with a level of intrigue. Some of the design elements were also used by Netflix for the film’s wider marketing campaign.