Unilever Food Solutions
Future Menus 2025 Trend Report
Future Menus is Unilever Food Solutions biggest customer engagement platform, helping drive growth for products across 50 markets. The thought leadership program helps chefs to stay ahead of the curve, turning trends into iconic dishes, and giving them the tools to focus on what they love most.
As the lead agency for the Future Menus, TCO developed the art direction and editorial, working with journalists, photographers and film makers to transform the insights into engaging, editorially rich, informative and inspiring content, stunning photography and film.
As the lead agency for the Future Menus, TCO developed the art direction and editorial, working with journalists, photographers and film makers to transform the insights into engaging, editorially rich, informative and inspiring content, stunning photography and film.
Through a premium coffee table book, with market specific magazines, digital content and launch events, the 50 market campaign aligns Unilever’s top products with in-depth analysis of the latest trends shaping the future of cuisine.
Through a premium coffee table book, with market specific magazines, digital content and launch events, the 50 market campaign aligns Unilever’s top products with in-depth analysis of the latest trends shaping the future of cuisine.
Made for chefs by chefs, the program is an opportunity to draw on the expertise of 250 in-house chefs and 1,100 food service professionals across 21 countries, providing actionable ideas to stay ahead in the ever-evolving food landscape.
Made for chefs by chefs, the program is an opportunity to draw on the expertise of 250 in-house chefs and 1,100 food service professionals across 21 countries, providing actionable ideas to stay ahead in the ever-evolving food landscape.
#1 Borderless Cuisine
Where migration and adaptation meet on the menu. If fusion once implied novelty for novelty’s sake, Borderless Cuisine reclaims it with purpose. In a hyperconnected world, this trend reflects a real, live blending of cultures in kitchens, cities, and communities.
#1 Borderless Cuisine
Where migration and adaptation meet on the menu. If fusion once implied novelty for novelty’s sake, Borderless Cuisine reclaims it with purpose. In a hyperconnected world, this trend reflects a real, live blending of cultures in kitchens, cities, and communities.
#2 Street Food Couture
Elevating the everyday with global inspiration. Street food has long been a story of ingenuity—quick, flavorful, affordable. But what happens when chefs bring their expertise, technique and local pride to the street? You get Street Food Couture..
#2 Street Food Couture
Elevating the everyday with global inspiration. Street food has long been a story of ingenuity—quick, flavorful, affordable. But what happens when chefs bring their expertise, technique and local pride to the street? You get Street Food Couture..
#3 Culinary Roots
Looking back to reinvent what’s next. While much of the food world races toward the next big thing, the “Culinary Roots” trend pulls us to origin, memory and meaning.
#3 Culinary Roots
Looking back to reinvent what’s next. While much of the food world races toward the next big thing, the “Culinary Roots” trend pulls us to origin, memory and meaning.
#4 Diner Designed
Menus that listen, meals that engage. The rise of personalization isn’t new. But in food service, its implications are only now being fully realized. Diners no longer want options. They want control. The Diner Designed trend reflects this shift—toward co-creation, flexibility, and tailored experience.
#4 Diner Designed
Menus that listen, meals that engage. The rise of personalization isn’t new. But in food service, its implications are only now being fully realized. Diners no longer want options. They want control. The Diner Designed trend reflects this shift—toward co-creation, flexibility, and tailored experience.
Global Launch Event
The global launch event at The Hive, Unilever Foods Innovation Centre, in the The Silicon Valley of Food, featured content inspired by the report, and inspiration from Michelin-starred chefs like Gaggan Anand, Ana Roš (Netflix Chefs Table), and Santiago Lastra.
Global Launch Event
The global launch event at The Hive, Unilever Foods Innovation Centre, in the The Silicon Valley of Food, featured content inspired by the report, and inspiration from Michelin-starred chefs like Gaggan Anand, Ana Roš (Netflix Chefs Table), and Santiago Lastra.
Unit 2H, Zetland House,
109-123 Clifton Street,
London, EC2A 4LD
hello@tcolondon.com
©TCO London 2023
Newsletter sign up
TCO Sustainability
Job Opportunities
Twitter
Instagram