Outsiders Project

Finisterre + The Outsiders Project

New Lenses on the Landscape
Editorial
Partnership
Journalism
Film
Insight

British coastal and wet suit brand Finisterre connected to explore the relationships that those with heritage outside of the UK have with the British coastline. With the premise that as we live on an island we are all immigrants from somewhere, we landed on 3 2nd generation protagonists who came together to share their experiences and the regular barriers they face in accessing the thousands of miles of British coastline.

Delivered as a series of film and editorial it lived both online and in print via TCO and client channels.

The Results

On a trip to Wales, Omie Dale; an activist, swimming instructor and outdoor swim coach based in London, sat down to discuss outdoor barriers, with a focus on getting more people accessing and enjoying the water. Read article here.

On a trip to Wales, Omie Dale; an activist, swimming instructor and outdoor swim coach based in London, sat down to discuss outdoor barriers, with a focus on getting more people accessing and enjoying the water. Read article here.

Soraya Abdel-Hadi; an award-winning writer, artist, sustainability specialist, and founder of All The Elements CIC – a network for those increasing diversity in the UK outdoors, explains the importance the outdoors has on her life. Read article here.

Soraya Abdel-Hadi; an award-winning writer, artist, sustainability specialist, and founder of All The Elements CIC – a network for those increasing diversity in the UK outdoors, explains the importance the outdoors has on her life. Read article here.

Phil Young, founder of the Outsiders Project, has used his extensive background in action sports to become an advocate for diversity in the outdoors. Phil sat down for an in-depth conversation about what more can be done to make the outdoors accessible to all. Read article here.

Phil Young, founder of the Outsiders Project, has used his extensive background in action sports to become an advocate for diversity in the outdoors. Phil sat down for an in-depth conversation about what more can be done to make the outdoors accessible to all. Read article here.

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The Outsiders Project stands apart from traditional media in the outdoor and sports industries by amplifying the hidden voices and talent in the sector. It has never been more important to platform the work and people that have historically been ignored, or to explore the essential topics of our generation that others shy away from.

Soraya Abdel-Hadi
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Environmentalist & Activist

These new lenses on the outdoor help to frame the conversation to the broader outdoor community. Read more about how our partnership with Finisterre is championing an ocean that’s for everyone. Read here.

These new lenses on the outdoor help to frame the conversation to the broader outdoor community. Read more about how our partnership with Finisterre is championing an ocean that’s for everyone. Read here.

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