Outsiders Project

Beyond Representation

The Future of Diversity and Inclusion in the Outdoors
Editorial
Partnership
Journalism
Social
Comms
Insight

For the purpose of this report we focus on diversity and inclusion in outdoor activity along the lines of race and ethnicity. We do this while also recognising that both these terms are in fact social constructs and loaded labels, with no basis in scientific fact.

Our report defines some of the key issues at play in order to provide greater context to the conversation, from which we can find ways to address the barriers and problems that are only now beginning to be analysed.

The Results

What’s the Problem?

We believe that in the west, there is a shortfall of participation and engagement for People Of Colour within nature and the outdoors, due in part to a lack of authentic representation.

Limited access, as well as gaps in the knowledge that is often taken for granted by the current custodians, also contribute to the lack of diversity currently seen in outdoor culture. This can impact on a person’s ability to feel safe when accessing rural spaces, which in turn leads to a lack of belonging. This is often cited as the main reason people from non-White Western backgrounds fail to engage with the outdoors.

What’s the Problem?

We believe that in the west, there is a shortfall of participation and engagement for People Of Colour within nature and the outdoors, due in part to a lack of authentic representation.

Limited access, as well as gaps in the knowledge that is often taken for granted by the current custodians, also contribute to the lack of diversity currently seen in outdoor culture. This can impact on a person’s ability to feel safe when accessing rural spaces, which in turn leads to a lack of belonging. This is often cited as the main reason people from non-White Western backgrounds fail to engage with the outdoors.

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The Outsiders Project is helping to make the outdoor industry and outdoor sports a safer and more welcoming place for everyone. Their commitment to creating a more inclusive and representative culture in outdoor spaces is crucial. Many projects that we at Patagonia have worked on wouldn’t have been possible without our collaboration with The Outsiders Project.

Lisa Douglas
/
Environmental & Marketing Manager UK & IRE

The OIA have begun working with the team at the Outsiders Project  - it's bringing a new perspective to the outdoor industry and offers strategic thinking and a credible platform for brands to play a meaningful role in bringing more diversity to the outdoors.

Andrew Denton
/
CEO, The Outdoor Industries Association (OIA)

The ‘Beyond Representation’ report includes the views of community leaders and leading figures from Patagonia, TNF, Adidas, Arc'teryx and Greenpeace, as well as giving practical steps on how brands can be committed to Anti-Racism on-line.

Register your interest in our report and keep up to date with The Outsiders Project, register here.

The ‘Beyond Representation’ report includes the views of community leaders and leading figures from Patagonia, TNF, Adidas, Arc'teryx and Greenpeace, as well as giving practical steps on how brands can be committed to Anti-Racism on-line.

Register your interest in our report and keep up to date with The Outsiders Project, register here.

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