The foundations of Manchester, like towns across England, are built from the same tough, sedimentary gritstone that climbers get to grips with in the nearby Peak District. It’s a material that speaks to resilience, craft, and connection to the landscape, the same values that underpin the Arc’teryx ethos.

Appointed as creative agency for this campaign, TCO delivered insight, messaging and creative to cement the launch across social, in-store and out of home.