For an editorial partnership with Nike, Huck cast six rebellious runners in London, Berlin and Paris whose lives have been shaped by an obsessive commitment to the road. A London GP who’s run every day for more than 2,200 consecutive days. An 86-year-old marathon lifer still breaking records. A Berlin poet who runs to break through writer’s block. A Parisian athlete who’s realised the sport he’d spent years resisting is part of who he is all along. A Mancunion ultrarunner turning the pain of endometriosis into fuel for yearly ultramarathons in the Sahara. An Afghan woman using running to reimagine what freedom can look like for women and girls everywhere. 

The partnership combines six social films, premium photography and a dedicated editorial platform on Huck.com featuring three longform stories that position No Noise running as a  response to a culture engineered for ease and peppered with distractions. Through in-depth storytelling and insights from renowned sports psychologist Dr Peter Olusgoa, the project explores the stories of the runners rejecting distraction and the psychology driving their obsession.