Interrail
A curated exhibition of 24 photographs and stories exploring the unexpected moments and overlooked details that make travelling through Europe memorable.
For Interrail’s launch of its new brand platform, ‘The Interrail Effect’, TCO created, curated and produced a private exhibition, then i saw this…: a photography exhibition exploring what happens when we stop being guided by algorithm itineraries and start noticing the world around us.
For Interrail’s launch of its new brand platform, ‘The Interrail Effect’, TCO created, curated and produced a private exhibition, then i saw this…: a photography exhibition exploring what happens when we stop being guided by algorithm itineraries and start noticing the world around us.
We invited 24 photographers from the UK and beyond, each with their own visual language and way of seeing, to share a moment from their travels through Europe that had caught their attention. Individual conversations with each contributor became first-person reflections accompanying each photograph, retaining the character of each photographer while creating a cohesive editorial experience across the exhibition. The collection moved between professional photography, handprints, film, iPhone imagery, macro details, wide landscapes and portraits. Together, the photographs resisted the polished, predictable language of traditional travel photography in favour of something more personal and lived-in: a shared diary. Contributors included Keerthana Kunnath, Tami Aftab, Theo Batterham, Alexandra Waespi, Ella Pavlides and Joe Howard, alongside 18 others.
We invited 24 photographers from the UK and beyond, each with their own visual language and way of seeing, to share a moment from their travels through Europe that had caught their attention. Individual conversations with each contributor became first-person reflections accompanying each photograph, retaining the character of each photographer while creating a cohesive editorial experience across the exhibition. The collection moved between professional photography, handprints, film, iPhone imagery, macro details, wide landscapes and portraits. Together, the photographs resisted the polished, predictable language of traditional travel photography in favour of something more personal and lived-in: a shared diary. Contributors included Keerthana Kunnath, Tami Aftab, Theo Batterham, Alexandra Waespi, Ella Pavlides and Joe Howard, alongside 18 others.
Art directed and produced by our in-house creative team, we translated the editorial idea into a physical environment that felt considered without becoming overly polished. Each photograph was printed and framed, with the stories bringing the human voice into the space. Interrail branding was integrated subtly throughout, while vinyl lettering featuring handwritten excerpts created a layer of personal memory across the walls. The result was a collected archive to travel memories: different formats and perspectives brought together into one cohesive visual world.
Art directed and produced by our in-house creative team, we translated the editorial idea into a physical environment that felt considered without becoming overly polished. Each photograph was printed and framed, with the stories bringing the human voice into the space. Interrail branding was integrated subtly throughout, while vinyl lettering featuring handwritten excerpts created a layer of personal memory across the walls. The result was a collected archive to travel memories: different formats and perspectives brought together into one cohesive visual world.
Held at London’s Hoxton Arches, the exhibition brought together over 150 photographers, creatives, press and media for an evening built around connection. Food, drink and music was inspired by different corners of Europe, and guests could take home a premium A3 print as a keepsake.
Held at London’s Hoxton Arches, the exhibition brought together over 150 photographers, creatives, press and media for an evening built around connection. Food, drink and music was inspired by different corners of Europe, and guests could take home a premium A3 print as a keepsake.
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