— TIME MAGAZINE
“Subcultures from around World”
- THE NEW YORK TIMES
"Compelling experiences across analogue and digital"
— THE ECONOMIST
Huck is a premium culture channel, targeting a high-worth millennial audience of tastemakers across the US, UK, and over 40 countries. Huck roams the globe, documenting counterculture as it unfolds.
— at a glance —
The home of artists, musicians, extreme sports athletes, activists and creatives who paddle against the flow. Out on the countercultural frontlines, we offer a unique lens for capturing scenes and movements as they happen. Our reporters break stories first, offering a global map of youth culture. Partnerships include Levi’s, Kodak, Patagonia, Microsoft, Nike.
— Editorial remit —
As the home of premium counter-culture narratives, we believe in the power of unfiltered voices: personal stories of real people and movements, captured in an authentic light. We track culture around the globe, documenting people, scenes and movements as they unfold.
Huck features intelligent, award-winning content that appeals across the consumer landscape. Its readers are defined by an attitude. They are doers, makers, creative and curious, looking for narrative that doesn’t follow trends, but sets them.
We don’t do desktop journalism. Every story stems from genuine access and reporting. We are not limited by geography. We have a global network of writers, filmmakers and photographers on the ground, reporting for us about unknown scenes on a daily basis. We do original journalism every day.
— FEATURING —
Original Access Led Huck Documentaries
Stories of independence and youth-fuelled social change; people and communities who make things happen for themselves
Compelling characters and personal stories that challenge the status quo
Counter-narratives and underrepresented voices
Subcultures that go against the dominant paradigm
Raw but with a premium aesthetic
Narrative arcs that champion triumph over adversity