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Huck

 
Huck champions independent culture - We are inspired by people who are going out there and making something happen for themselves, personal stories of people challenging the status quo’. ‘We are interested in the creative potential of counter culture to forge communities and movements.’ ‘In this sense Huck is an attitude more than a demographic.
— Andrea Kurland, Huck Editor-in-Chief
 
 

Huck.

Huck is a premium culture channel, targeting a high-worth millennial audience of tastemakers across the US, UK, and over 40 countries. 

Huck roams the globe, documenting counterculture as it unfolds.

www.huckmagazine.com

— at a glance —

The home of artists, musicians, extreme sports athletes, activists and creatives who paddle against the flow. Out on the countercultural frontlines, we offer a unique lens for capturing scenes and movements as they happen. Our reporters break stories first, offering a global map of youth culture. Partnerships include Corona, Levi’s, Kodak, Patagonia, Microsoft, Nike.

 
 
  • +3M VideoViews
  • +10 Video Formats
  • 60K print readership
  • Socials: 100K
  • Website: 500K
  • 45 countries
 
 
 

"Cutting-edge Journalism"

— TIME MAGAZINE

“Subcultures from around World”

- THE NEW YORK TIMES

"They create compelling experiences across analogue and digital"

— THE ECONOMIST

 
 
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Award Winning Huck film: The halcyon days of skateboarding are alive in rural South Africa. In the Valley of a Thousand Hills, Indigo Skate Camp is home to the village's very first generation of skaters, who are growing up with a different outlook on life from their elders.

 
 
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"Packed with insightful and inspirational creative acumen from some of indie culture’s most influential figures."

—COOL HUNTING