TCO London
Premium Content for Millennial Audiences
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The Working Artisans Club

 
 

O'Neill: The Working Artisans Club. 

 

The Challenge:

O'Neill wanted to reposition itself to appeal to a younger and broader market, specifically targetting active creators who shape opinion.

TCO Solution:

Drawing on O'Neill's heritage as inventors of the wetsuit, we created a first-of-its-kind, two-year multi-platform campaign that built an association between modern makers and the brand. The Working Artisans Club was brought to life through storytelling in print, online, video and sold-out exhibitions in London and Munich.

— AT A GLANCE —

 
 
  • +14.8M Impressions.
  • +100K Video Views.
  • +1.1K Attendees to exhibitions and workshops.
  • Over 200% growth year-on-year in video views.
  • Over 160% growth in media presence year-on-year.

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