TCO London
Premium Content for Millennial Audiences

The Working Artisans Club


O'Neill: The Working Artisans Club. 


The Challenge:

O'Neill wanted to reposition itself to appeal to a younger and broader market, specifically targetting active creators who shape opinion.

TCO Solution:

Drawing on O'Neill's heritage as inventors of the wetsuit, we created a first-of-its-kind, two-year multi-platform campaign that built an association between modern makers and the brand. The Working Artisans Club was brought to life through storytelling in print, online, video and sold-out exhibitions in London and Munich.


  • +14.8M Impressions.
  • +100K Video Views.
  • +1.1K Attendees to exhibitions and workshops.
  • Over 200% growth year-on-year in video views.
  • Over 160% growth in media presence year-on-year.