O'Neill: The Working Artisans Club.
O'Neill wanted to reposition itself to appeal to a younger and broader market, specifically targetting active creators who shape opinion.
Drawing on O'Neill's heritage as inventors of the wetsuit, we created a first-of-its-kind, two-year multi-platform campaign that built an association between modern makers and the brand. The Working Artisans Club was brought to life through storytelling in print, online, video and sold-out exhibitions in London and Munich.
— AT A GLANCE —
- +14.8M Impressions.
- +100K Video Views.
- +1.1K Attendees to exhibitions and workshops.
- Over 200% growth year-on-year in video views.
- Over 160% growth in media presence year-on-year.