TCO London
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The Working Artisans Club

 

O'Neill: The Working Artisans Club. 

 
 

- THE CHALLENGE -

O'Neill needed to reposition itself to appeal to a younger and broader market, specifically targeting active creators who shape opinion.

 

 

- TCO SOLUTION -

Drawing on O'Neill's heritage as inventors of the wetsuit, we created a first-of-its-kind, two-year multi-platform campaign that built an association between modern makers and the brand. The Working Artisans Club was brought to life through storytelling in print, online, 15 ob-doc videos and sold-out exhibitions in London and Munich.

— AT A GLANCE —

  • +14.8M Impressions.
  • +200K Video Views.
  • +1.1K Attendees to exhibitions and workshops.
  • Over 200% growth year-on-year in video views.
  • Over 160% growth in media presence year-on-year.