TCO London
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Peak Performance

 

Peak Performance.

 
 

— THE CHALLENGE —

Peak Performance wanted to open up their technologically advanced sportswear to more of a lifestyle audience through a new collection.

— TCO SOLUTION —

TCO identified interesting creative people who are also keen sportspeople – through its magazine Huck – and used them as ambassadors and spokespeople for Peak Performance's new collection. These ambassadors were models in a below-the-line shop and website campaign, which featured stunning photography by Huck contributor Dan Wilton.