— THE CHALLENGE —
Peak Performance wanted to open up their technologically advanced sportswear to more of a lifestyle audience through a new collection.
— TCO SOLUTION —
TCO identified interesting creative people who are also keen sportspeople – through its magazine Huck – and used them as ambassadors and spokespeople for Peak Performance's new collection. These ambassadors were models in a below-the-line shop and website campaign, which featured stunning photography by Huck contributor Dan Wilton.