Microsoft: One Book.
— THE CHALLENGE —
Microsoft wanted to offer a gift to18k new employees joining the company when it acquired Nokia's handset division to help personnel from the two companies integrate into a single team.
— TCO Solution —
We created a keepsake for employees. The book celebrated the ways the two giants changed the world and what drives their teams to innovate. An animated video brought the book to life and its messages were also spread in a seven-language poster series. The book was delivered on 'Day One' of the union to all Nokia handset employees across the world.
— at a glance —
18K copies printed
Distributed to employees in 90 cities in 53 countries
7-Language poster series
Microsoft CEO Satya Nadella visited Finland to present a copy of the “One” book to Finnish President Sauli Niinisto
Covered in The Verge
Brand books help align brand, purpose and culture – they embody a brand’s values in a uniquely credible and authentic way.
Culture book can help employees feel ownership over creating and influencing that culture.
Deeper Engagement than digital; tactile quality appeals to more senses
Premium design + quality can better communicate brand values
Scarcity creates desire and rewards employees
Generates word of mouth among opinion shapers
Reinforces digital media, increasing overall campaign recall
Gifts at events or for VIPs