MATALAN: The Value of Movement
— The Challenge —
Retailer Matalan came to us for a new take on launching a new sportswear range.
— TCO Solution —
We teamed up with Heavyweight boxing champ Frank Bruno and a range of athletes to explore how the power of movement can bring positive change to people’s lives and help them to overcome adversity of mental and physical illness and disability. Our athletes spoke about why it's good to move, and how exercise has had a huge impact on their lives.
The content came to life across Matalan’s site and socials in a series of stills, videos and editorial, including shoppable Facebook advertising.
— AT A GLANCE —
Mainstream press coverage
Combined Video shoot with POS shoot
Full talent search, creative and production
Talent sourced through Huck's global network
Hero film, 4x profile films and instagram executions
Sara is a young gymnast who faces more challenges than most as she has down syndrome. Because of her condition she can struggle with coordination, muscle tone and core strength. Movement means so much more to Sara than we realise, it helps her express herself, feel free and gain her independence.
Anna was born with a congenital heart condition, meaning her heart doesn’t work as it should. She gave up training regularly as a gymnast and turned to dance. After attending the Northern School of Contemporary Dance Anna’s toured throughout Europe, never letting anything get in the way of her love of movement.