TCO London
Premium Content for Millennial Audiences

Matalan: The Value of Movement

The Danish way was delivered with Huck’s premium aesthetic across long form and short form articles, photography and film. The films were distributed across Huck channels as well as white label assets across Carlsberg socials and the Danish Way hub site. The stories were in the top ten most watched and read on Huck during the period.


MATALAN: The Value of Movement


— The Challenge —

Retailer Matalan came to us for a new take on launching a new sportswear range.

— TCO Solution —

We teamed up with Heavyweight boxing champ Frank Bruno and a range of athletes to explore how the power of movement can bring positive change to people’s lives and help them to overcome adversity of mental and physical illness and disability. Our athletes spoke about why it's good to move, and how exercise has had a huge impact on their lives.

The content came to life across Matalan’s site and socials in a series of stills, videos and editorial, including shoppable Facebook advertising.


  • Mainstream press coverage

  • Combined Video shoot with POS shoot

  • Full talent search, creative and production

  • Talent sourced through Huck's global network

  • Hero film, 4x profile films and instagram executions