TCO London
Premium Content for Millennial Audiences
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Levi's Skate II: Independence

 
 

Levi's Skate: Independence

 
 
 

— THE CHALLENGE —

Levi's Skate wanted to credibly engage a skateboarding audience in its top 20 markets and draw people into stores by offering a premium gift and series of content featuring tastemakers.

— TCO SOLUTION —

We created a special-edition Levi's x Huck-branded premium print magazine distributed by Levi's Skate's top100 US stockists and other retailers around the world, amplified by online content, including a series of digital mini-documentaries filmed around the World. We also produce 'Lines through the City' a premium quarterly print newspaper, incorporating both Levi’s Skate and Levi's Commuter.

— AT A GLANCE —

• +185K Video Views
• +282 Stores Worldwide
• +20 Countries Worldwide
• 100 pp magazine
• Quarterly premium paper
• Premium documentary series
Instagram films

 
 
 
 

— GOING SLOW SUCKS —

MARIUS SYVANEN

The Finnish skateboarder who grew up in San Diego, gives us an insider's guide to his adopted hometown.

 
 
 
 

— ANTISOCIAL —

MICHELLE PEZEL

The one-woman powerhouse behind Vancouver's skate store come community hub and arts centre, Antisocial.

 
 
 
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