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Premium Content for Millennial Audiences
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Google Duel

 

Google Duel

 
 

— The Challenge —

Google wanted to promote its mobile app in its first-ever native and campaign starring YouTubers. 

— TCO Solution —

We turned the world's most popular search engine into a game: Google Duel. YouTubers — selected by Maker Studios — would score points by getting Google to say a word, without saying it themselves. The objective was to create a framework where YouTubers could laugh out loud — and maybe even learn a thing or two — while using their voices to do Google searches.

— AT A GLANCE —

• +1.2M YouTube Views.
• +150K Organic Facebook Views.
• +22.9K YouTube
Comments and Likes.
• Marketing Week Top Ten
YouTube Ad May 2015.

 
 
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