Levi's 2016 - Lines Through The City.
— THE CHALLENGE —
Levi's Commuter and Levi's Skateboarding wanted to collaborate on an printed editorial component to their lookbooks that showcased their two cultures seamlessly side by side and credibly engaged both audiences in their top 20 markets, drawing people into stores and to product.
— TCO SOLUTION —
We created a special-edition Levi's Commuter, Levi's Skateboarding and Huck-branded premium print newspaper distributed at Levi's stores around the world, amplified by online content, including a series of digital vignette videos on key characters for Instagram.
Step into East Bay Skatedom: Across the water from San Francisco, @danplunkettt is carving out a new skate hood. In our latest post from #LinesThroughTheCity – a collection of skateboarding and cycling stories produced by Huck in collaboration with @levisskateboarding. Link in bio. | Music by @squier_squier. Shot and directed by @seanmartinstudio
Meet @ayesuppose, the cyclist becoming the world's first African-American female pro, in our first post from #LinesThroughTheCity – a collection of skateboarding and cycling stories produced by Huck in collaboration with @leviscommuter. Link in bio. | Music by @squier_squier. Shot and directed by @seanmartinstudio.