TCO London
Premium Content for Millennial Audiences
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Levi's - Lines Through The City

 

Levi's - Lines Through The City.

 
 

— THE CHALLENGE —

Levi's Commuter and Levi's Skateboarding wanted to collaborate on an printed editorial component to their lookbooks that showcased their two cultures seamlessly side by side and credibly engaged both audiences in their top 20 markets, drawing people into stores and to product.

— TCO SOLUTION —

We created a special-edition Levi's Commuter, Levi's Skateboarding and Huck-branded premium print newspaper distributed at Levi's stores around the world, amplified by online content, including a series of digital vignette videos on key characters for Instagram.

 
 
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