TCO London
Premium Content for Millennial Audiences

Levi's: Commuter


Levi's Commuter.


— The Challenge —

Spurred by the success of the Huck x Levi's skateboarding magazine, Levi's Commuter wanted to credibly engage urban cycling enthusiasts and opinion shapers in its top 20 markets and draw people into stores.

— TCO Solution —

We created a special-edition newspaper, Commuter Journal, celebrating cycling culture in cities around the world from Vancouver to Johannesburg. They were distributed by top Levi's retailers around the world.

— AT A Glance —

• +211 Stores Worldwide.
• +20 Countries Worldwide.
• +30K Readership.