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Insight & Strategy

TCO Insight occupies a unique position. With over a decade at the leading edge of cultural shifts through our global media brands, Huck and Little White Lies, we are directly tapped into culture through a global network of on the ground wave-makers, enabling brands to build future focussed strategies that keep pace with changes in culture.

Led by Helen Job, our experienced team filter emerging and authentic cultural insight and overlay it with actionable strategic recommendations and campaign creation at scale, globally.

KEY CITIES, LOCAL & GLOBAL MARKETS | FUTURE FORECASTING

SEGMENTATION STUDIES | NEW CONCEPT TESTING

CREATIVE DEVELOPMENT | BRAND ARCHITECTURE

PEOPLE INSIGHT | QUANTITATIVE DATA

INNOVATION | SEMIOTICS

CULTURE NEWSROOM

 

TCO INSIGHT

stop marketing. start mattering. 

 
 
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TCO Insight is the only scaleable insight and trends provider with direct links to culture.

— at a glance —

Within the world of trends and insight there are two main agency models.

1. Traditional, oracle agencies commenting on culture - offering scale but from a removed position, without direct links to culture.

2. New agency models merging insight and creative through culturally embedded teams - but who struggle with the ability to scale or produce major campaigns.

TCO Insight occupies a unique space. With 13 years at the leading edge of cultural shifts through our own media brands, Huck and Little White Lies, we directly tap into culture through a network of on the ground wave-makers, enabling brands to build future focused strategies that keep pace with changes in culture.

Led by Helen Job, our experienced team filter emerging and authentic cultural insight and overlay it with actionable strategic recommendations and campaign creation at scale, globally.

 
 

— METHODOLOGIES —

We deliver in-depth cultural insights and analysis, with a human, qualitative approach that delivers what data alone struggles to reveal.

key cities, local & global markets | future forecasting

segmentation studies | new concept testing

creative development | brand architecture

people insight | quantitative data

innovation | semiotics

culturE newsroom

— APPROACH —

Agile and experienced: A dedicated and agile group of experienced insight experts. We build future-focused strategies in collaboration with global brands.

Connected: We don’t do desktop journalism. For over a decade of creating Huck and Little White Lies, we keep pace with changing cultural directions through our genuine connection to a global network of wave-makers: the arbiters of change.

Value led: Understanding people is not enough. As a brand there is an expectation that you share the values of your fans and that you work in partnership with them. We help you do this in a credible way.

Integrity and reach: We have the ability to flex with you. From testing new concepts, to brand re-positioning and architecture, to understanding emerging minorities or global cultural shifts. We create strategies for future success.

 

OUT NOW: THE FUTURE OF BRAND ACTIVISM REPORT

Brand activism is not something to be ignored, or to be worried about in some imagined future. The future is now. The rules of the relationship between people, product and the planet are being completely re-written. If brands don’t get onboard with this, they risk vilification, or even obsolescence.

The relationship between brand and ‘consumer’ has altered dramatically, and it’s imperative brands understand this change - the need for a clear purpose, action not intention, transparency internally and externally, and the growing expectation that they will begin to adapt their practices to become a force for good.

Our report is an essential read, detailing how in identifying a core brand purpose and reason to believe, brands and companies at large can make strategic decisions that align with their values and still effect positive change.

We were fortunate to interview some leading brands within this space for our report, including Ben & Jerry’s, The BodyShop, Levi’s, Oatley, IHG and Patagonia, to assess the real challenges that lie ahead in 2019 and beyond, and also to offer learnings and strategic recommendations. Request the report here.

 

WE TRANSFER: THE IDEAS REPORT

We created The Ideas Report, an annual far-reaching international survey into creativity, featuring unexpected experts in creativity and crafted with TCO’s award-winning editorial, photography and design.

GOOGLE: THINK QUARTERLY

Google wanted to create the "most insane piece of direct marketing ever" cutting edge thought leadership that would open a dialogue with CEOs, policy makers and world leaders, we created Think Quarterly.

 

NIKE: NOTHING BEATS A LONDONER

With our access into key cities and understanding of credible movements within young people, Nike worked with us to identify and tell stories of young sportspeople who are reclaiming spaces in London.

FACEBOOK: BEYOND THE SCREEN

During a time when society is questioning the role of social media, Facebook wanted to offer a counter-narrative to tell stories of groups that use their platform to overcome adversity and achieve social change in the real world.

 

"Only by engaging with arbiters of change can brands attempt to understand the multiple trends that exist simultaneously and their future directions. We empower brands to recognise their incredible influence, and help them use it for good in developing strategies that fit a rapidly changing landscape."

—HELEN JOB, HEAD OF INSIGHT

 

HUCK: RESIST

Huck has always championed personal stories of people looking to make change. Now we are proud to be publishing a book that we believe will be an indispensable how-to guide for people looking to RESIST!