Rumblings in Shangri La.
— The Challenge —
Globe shoes wanted to launch its highly anticipated surf film Strange Rumblings in Shangri-La with an exciting, talked-about event.
— TCO Solution —
We organised and hosted a global premiere by taking over one of Europe's largest public spaces, London's Victoria Park, creating an immersive, wanderlust experience featuring belly-dancers, DJs and food trucks.
— AT A GLANCE —
• Global premiere.
• +750 target audience in attendance.
•Live engagement across all social media channels.
• Official Jacket Required party 2014.