— The Challenge —
Finlandia Vodka wanted to engage opinion shapers in a conversation around the vodka brand's contribution to water conservation causes and 1% for the planet. This global Huck partnership targeted young men with an interest in adventure.
— TCO Solution —
We tapped Huck's global network to bring onboard National Geographic photographer and explorer, Cory Richards, director and professional surfer, Mikey DeTemple and Lady Gaga producer Rene Arsenault, as well accessing Huck characters people with unique relationships with water.
In an original four-part premium branded documentary series, telling amazing stories from Finland, the US and Canada, including surfing river rapids, swimming with sharks, paddling through hurricane white water, and plunging hundreds of metres on a single breath.
The campaign was launched with an Instagram campaign with Cory, tapping into his audience. The Huck partnership was supported by bespoke editorial, photography and rich ad units, earned media placements with 12 media owners, and additional reach via TCO brokered placements with National Geographic, Vice and others.
— AT A GLANCE —
- 21M reach
- +2M video views
- 30% VTR (compared to 9% industry standard)
- 12 organic media placements for our content