TCO London
Premium Content for Millennial Audiences
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Finlandia Vodka

We created an original four-part content series for Finlandia to engage opinion shapers in a conversation around the vodka brand’s contribution to water conservation causes and 1% For The Planet.

 

Finlandia Vodka.

 
 

— The Challenge —

Finlandia Vodka wanted to engage opinion shapers in a conversation around the vodka brand's contribution to water conservation causes and 1% for the planet.

— TCO Solution —

In an original four-part series, we highlighted people with unique relationships with water by swimming with sharks, surfing river rapids, paddling through hurricane white water, and plunging hundreds of metres on a single breath for this US-targeted campaign. We tapped Huck's global network to bring onboard National Geographic photographer and explorer, Cory Richards, director and professional surfer, Mikey DeTemple and Lady Gaga producer Rene Arsenault. Together we told the amazing stories of Huck characters in Finland, Virgina, Colorado and Florida in partnership with L.A.-based agency Mistress. We also ran an Instagram campaign with Cory, tapping into his audience. 

— AT A GLANCE —

• 12M total impressions
• 30% VTR
(compared to 9% industry standard)
• +2M video views through
social media
• 21M reach
• +270k YouTube views

 
 
 

View The Episodes.