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Facebook: Beyond The Screen

The Danish way was delivered with Huck’s premium aesthetic across long form and short form articles, photography and film. The films were distributed across Huck channels as well as white label assets across Carlsberg socials and the Danish Way hub site. The stories were in the top ten most watched and read on Huck during the period.

 

Facebook: Beyond the Screen

 
 
 

— The Challenge —

During a time when the role of social media is being questioned, Facebook wanted to offer a counter-narrative to tell stories of groups that use their platform to overcome adversity and achieve social change in the real world.

— TCO Solution —

Using our editorial network we identified six grassroots communities who are using social media to effect positive change. We then worked with six British film makers to create a series of original documentaries, which were shown on cinema screens across the UK.

— AT A GLANCE —

  • Facebooks first nationwide cinema screenings

  • TCO's premium aesthetic and editorial approach applied across six documentaries

  • 6 young film makers championed

  • Screenings across 18 cinemas nationwide to coincide with the London Film Festival, along with long form cinema advertising placements.

  • Shared widely by mainstream media and across brands social channels

  • London Premier at Everyman’s ‘Screen on the Green’ hosted by Edith Bowman

 
 

— EQUALITY —

BALLET BLACK

Ballet Black is a professional ballet company for international dancers of black and Asian descent. The company was founded in 2001 by their Artistic Director, Cassa Pancho MBE, in order to foster talent and provide role models to young, aspiring black and Asian dancers.

— REFUGEE CRISIS —

HELP REFUGEES

Help Refugees is a grassroots collective that has created a more dynamic form of aid in Calais and Greece, where even seasoned aid workers admit traditional models have failed. With the help of tens of thousands of volunteers, Help Refugees fund more than 80 projects across Europe, making them the biggest facilitator of grassroots humanitarian aid on the continent.

 

— ACCESSABILITY —

DEAF RAVE

Troi Lee founded Deaf Rave, an event for ‘deafies’ who share his love of music and partying despite people’s preconceptions. Deaf people are twice as likely to suffer from depression as hearing people, and there’s still stigma attached to being a deaf music fan. They feel they are one of the most marginalised groups in society, owing to their isolation, unemployment, lack of British Sign Language and the daily frustrations of communication barriers.

— ENVIRONMENTALISM —

D&G ECO WARRIORS

The D&G Eco Warriors Beach Cleans was set up by Lottie, Fiona and Laura who shared an interest in cleaning up Dumfries and Galloway in Scotland. The Warriors have since inspired the formation of other local groups and attracted a dedicated following of volunteers who lend their time to help clean their local beaches.

 

— POVERTY —

BLOODY GOOD PERIOD

Bloody Good Period was started by Gabby Edlin, who wanted to increase the number of food banks and asylum seeker drop-in centres providing feminine hygiene products. What started as a whip-round online is now a growing enterprise and activist group with a vision to end period poverty once and for all. 

— COMMUNITY —

PRO WRESTLING SUBJECTIVE

Led by Steve Valentino, this independent wrestling company has a passion for community and competition. Sitting at the heart of a thriving scene, Pro Wrestling Subjective offers lo-fi, high-impact entertainment that attracts adrenalin junkies from across the UK to come together in unlikely teams.

 
 

“It is so inspiring to see what the young people featured in these films have achieved, using social media to amplify their ideas and change the world around them. Helping people to build communities through Facebook is at the heart of our mission, and we can learn a lot from how this digital-first generation are using social media to make a positive change in the real world.”

Steve Hatch, VP for Facebook Northern Europe