TCO London
Premium Content for Millennial Audiences
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Corona

 

Corona. Influencer Campaign.

 
 

— THE CHALLENGE —

Corona wanted to activate their new 'This Is Living' campaign with key target audiences – including the surf and photography communities – in an authentic and beautiful way. 

— TCOL SOLUTION —

TCO identified influential ambassadors from the surf and photography worlds – through its magazine Huck – and invited them to interpret the 'This Is Living' campaign through the medium of photography. Each influencer took a series of images, over the course of an action-packed day, and communicated the spirit of the campaign through their social channels. 

 
 
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