Corona: This is Living
— THE CHALLENGE —
Corona wanted to activate their new 'This Is Living' campaign with key target audiences – including the surf and photography communities – in an authentic and beautiful way.
— TCOL SOLUTION —
TCO identified influential ambassadors from the surf and photography worlds – through its magazine Huck – and invited them to interpret the 'This Is Living' campaign through the medium of photography. Each influencer took a series of images, over the course of an action-packed day, and communicated the spirit of the campaign through their social channels.