Continental Tyres: Too Close
— THE CHALLENGE —
Create a standout digital commercial to launch the Continental Tyres and London Cycling Campaign (LCC) 'Stay Wider of the Rider' initiative, raising public awareness of the dangers of motorists passing cyclists too closely.
— TCO SOLUTION —
We produced 'Not everyone should be this close...' a content series featuring gold medal winning Olympians, and all-around good sports, the Brownlee Brothers. The campaign launched at the House of Commons, raising a few eyebrows with a film depicting the Brothers training regime - and went on to feature widely across mainstream press and social media, as well as on bus adverts across the capital.
— AT A GLANCE —
- Series of 4 films
- Activated white label on brand site, and across mainstream press with 1m+ views
- Documentary photography
- Launched at House of Commons event
- Bus back advertising