Carlsberg: The Danish Way
— The Challenge —
To support their TV campaign, Carlsberg's Creative Agency, Fold 7, came to TCO to tell premium stories of credible people from Denmark and the UK who embody ‘The Danish Way’, a new brand positioning for the Danish beer.
— TCO Solution —
Delivered with Huck’s premium aesthetic across long form and short form articles, photography and film. The films were distributed across Huck channels as well as white label assets across Carlsberg socials and the Danish Way hub site. The stories were in the top ten most watched and read on Huck during the period.
— AT A GLANCE —
Articles, Photography, Instagram clips and documentary films created for each story
Videos reached 1.5M alone
Average dwell time of articles 3 minutes 30 seconds
Talent sourced through Huck's global network
Films performed x4 times better than previous online films