TCO launches 'The Mighty Mighty' an outdoor and action sports agency
BOLD CONTENT •FRESH CONCEPTS •WORLD CLASS EVENTS
Action sports veteran Phil Young joins TCO to launch The Mighty-Mighty, a new breed of outdoor and action sports agency.
The Mighty-Mighty's launch clients include Telefonica/O2 and Nike across their Skateboard, Energy and Basketball categories. Phil Young will lead the agency, which will focus on delivering premium storytelling and events.
Phil has built a formidable reputation for delivering authentic content, events and marketing activations after establishing himself in the action sports scene as a lifestyle and sports presenter for Channel 4 and as a magazine columnist.
He comes to TCO after three years as creative lead at Factory Media, where he developed the Selfridges skatepark with HTC, campaigns for Ford, Mini, Volvo and Nikon, alongside international activations and launches for Nike.
“TCO is one the most creative voices in youth and alternative culture,” Phil says. “The opportunity to join the team with The Mighty-Mighty and bring my action and outdoor experience to the business allows us to further deliver exciting brand storytelling to a content-driven audience. As our name implies, at The Mighty-Mighty we're not afraid to reach for the sky and offer alternative takes on brand stories and activations.”
TCO Co-Founder and Publisher Vince Medeiros adds: “Phil and I go way back. We have a shared history in action sports, and have always said we should work together some day. Well, that day has come. I'm beyond stoked to be able to marry TCO's premium creative and execution with Phil's talent, experience and unmatched credibility across actions sports and outdoor culture.”
— o2 —
We are helping Telefonica leverage their sponsorship of the England Rugby team, connecting elite athletes and superfans through social media branded content and giving the chance to win tickets.
— NIKE BASKETBALL —
We activate the NBA's London game to a youth audience by creating the ‘So Gassed’ Basketball tournament and seeing the first of Nike’s young LDNR athletes announced.