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TCO x Cannes Lions 2019: The Future of Brand Activism Panel

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Following the success of our previous sell-out events in London, Amsterdam and New York, TCO will take the stage at Cannes Lions to host our ‘Beyond Brand Purpose: The Future of Brand Activism’ panel June 18th.

Join us between 11.15-11.45 Tuesday morning, to explore how the world’s biggest brands are moving forward past defining their purpose and into brand activism. We’ll open the floor for a conversation around choosing the most appropriate causes for your brand, communicating authentically and how to credibly make a difference.

Hosted by TCO’s Head of Insight Helen Job, we’ll be joined by a brilliant line up of panelists:

  • Jessie McNeil-Brown The Body Shop Brand Activism and Global Campaigns Expert

  • Dorothy Shaver Knorr Global Sustainability Lead

  • Pascal Van Ham, Tony's Chocolonely Head of Marketing

This is a great opportunity to learn from the key leaders in this field, with a live Q&A to answer any of your burning questions. You’ll also receive a copy of our ‘Beyond Brand Purpose: The Future of Brand Activism’ white-paper featuring new and exclusive insights.

Date: Tuesday 18th June
Location: Audi A Stage
Time: 11.15-11.45

Save the event to your Cannes Lions schedule here or contact to set up a meeting in Cannes between the 17th-20th July. We can give insight into alternative media partnerships, culture-led insight and campaigns, Gen-Z trends and brand purpose activation.